Marty Gupta

VP Strategic Services

Marty Gupta joined the Turknett Leadership Group in December 2018 as Vice President, Strategic Services. In this role, he facilitates strategic planning with senior teams, advises executives on Business Agility, and helps teams improve alignment and effectiveness.

Marty has over 30 years of experience in strategic planning and business development both in leadership roles and as an executive advisor to Fortune 500 companies. As Managing Director of the CAP Consulting Group, a strategy and innovation consultancy, he conducted strategy conferences, implemented enterprise-wide agile innovation processes, and helped develop, launch and scale several new products and businesses.

Prior to CAP Consulting, Marty held senior positions at SAIC, PricewaterhouseCoopers, and BellSouth. He also worked in corporate strategy and product development at AT&T and Xerox. Marty has developed or overseen the development of over 75 successful products and businesses.

Career Highlights

  • For a Global Medical Diagnostics Company: Advised President and executive team, facilitated annual strategy conference with the senior team, and coached teams pursuing strategic initiatives (new products and capabilities)
  • For a Leading Health IT Company: Implemented a new strategic planning process, conducted workshops, and coached product teams
  • For a Global Medical Device Company: Implemented a new process for managing disruptive innovation and coached product development
  • For a Global Shipping and Logistics Company: Facilitated strategic planning with the senior team of the newly acquired company and assisted with post-merger integration
  • For a Global Telecommunications Equipment Company: Facilitated strategic planning with the senior team and conducted the voice of the customer study
  • For a European Medical Device Company: Facilitated strategic planning with the senior team, and helped the company enter the US market
  • For a Global Consumer Electronics Company: Coached product development team

Areas of Specialization

  • Strategy-setting with senior teams
  • Executive coaching and executive team development
  • Corporate culture and change management
  • Coaching cross-functional teams pursuing new products, businesses, and corporate capabilities
  • Agile and innovation best practices
  • Marketing
  • Product development and management
  • Corporate strategy and development
  • Startups and venture management
  • Alliances, partnerships, joint ventures, and acquisitions
  • Post-merger integration
  • Enterprise-wide process improvement

Unique Attributes

  • Started and led software company at SAIC (XML Database System)
  • Extensive experience with Agile processes and tools including strategy and design sprints, agile planning and development, and rapid prototyping and scaling
  • Expert in Critical Assumption Planning (discovery-driven planning) and Customer Experience Development (design thinking)
  • Coached numerous corporate ventures and startups pursuing disruptive technologies including New Chemical Entities (Biotech), Artificial Intelligence and Augmented Reality, cloud services, and supply chain innovations
  • Skilled with team effectiveness tools and approaches (e.g. Herrmann Brain Dominance Instrument)
  • MBA from the University of Rochester Simon School of Business, and BS in Industrial Engineering from the University of Buffalo

  • Hobbies

    Travel, yoga, cooking, reading

  • Favorite Food

    Asian Cuisine

  • Band

    Rush, Van Halen

  • Movie

    The Godfather

  • Super Power:

    Coaching people to reach their potential

  • TV Show

    Mysteries, such as Stranger (Korean)

  • Book

    Great by Choice by Collins & Hansen

  • Quote

    "Knowledge speaks, but wisdom listens." - Jimi Hendrix

Consultant Insights

  • My ideal client is someone [an organization] that:

    Is looking to innovate and grow their company.

  • The highlight of my career so far has been:

    Helping companies grow at a sustained, double-digit rate over multiple business cycles.

  • My superpower as a consultant is:

    Strategic thinking.

  • My philosophy on life is:

    The Golden Rule.

  • I hope my legacy is one of:

    Making a difference.

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