Brad Parcells, PCC

Senior Consultant

Brad Parcells is an experienced executive coach with a passion for creating effective coaching partnerships that help leaders work through current and future business challenges and become more impactful and effective leaders. He brings together an in-depth understanding of the complex environments leaders and teams face each day with human behavior insight and the ability to engage in intimate and intense conversations.

Brad draws on a variety of fields including adaptive leadership, neuroscience, innovation, psychology and adult development. Clients describe him as engaging and provoking, creative, and challenging that leads to honest and open adult development experiences. He takes a holistic view of the client and the client’s situation to align culture, strategy, and leadership. Brad has 40 years of senior-level management and leadership experience working with leaders in diverse industries, most notably supply chain and logistics, consumer goods healthcare, financial institutions, insurance, commercial real estate, entertainment and media, high-tech, telecom, big pharma, manufacturing, professional services (law, accountancy and consulting) and non-profits.

Brad’s blend of experience as an executive coach, corporate business and non-profit leader, and training & development facilitator has helped his clients make transformative changes in their leadership effectiveness and outcomes. Brad works with executive, senior-level and mid-level executives, high-potentials, consulting partners, law and accountancy partners, and teams. Brad has had the privilege of working with leaders at UPS, The Home Depot, AstraZeneca, Solvay, BDO, Carrier, Comcast, Avery Dennison, Beam Suntory, The Coca Cola Company, Coned Nast, Kraft Foodservice, General Electric, Kaiser Permanente, LaSalle, Lazard, PVH, UBS, RBC, LexisNexis, Oracle, Houston Methodist Hospital System, University of Pittsburgh Medical Centers and Waste Management to name a few.

Career Highlights

  • For a Global Logistics Organization: Coached President on his transition to this role resulting in successful transition to his new leadership role
  • For a Global Financial Company: CFO developed more effective creative leadership competencies, reducing her reactive and unproductive leadership behaviors, thereby increasing her own and management team performances leading to a successful company restructuring
  • For a Global Healthcare Product Manufacturing Company: Worked with U.S. Chief Medical Officer on executive presence and awareness that led to his promotion to Global Chief Medical Officer
  • For a Global Entertainment Company: Sr. VP experienced significant changes in her leadership effectiveness and team interactions reducing turnover by 75% and increasing business by 136% over a 6-month period
  • For a Global Beverage Company: Helped Chief Strategy Office and his team through a major organizational transformation that led to innovative strategies in brand re-positioning

Areas of Specialization

  • Executive Coaching
  • Senior Leadership Team Coaching and Development
  • Organizational and Change Leadership
  • Executive Presence
  • Vertical Development (Keegan)
  • Women Leadership
  • Emotional Intelligence
  • Leadership Development
  • Cultural Transformation
  • Growth Mindset

Unique Attributes

  • Professional Certified Coach (PCC) from the International Coaching Federation
  • B.S. in Finance and Marketing, Kenan-Flagler School of Business, University of North Carolina, Chapel Hill.
  • Master Practitioner in the The Leadership Circle Profile (360 assessment), The Leadership Circle Culture Survey, The Enneagram, The Hogan Suite and Extended DiSC personality assessments and the Mindshift Adaptive Growth program.
  • Brad is a twin, whose twin is an executive coach in the Washington, D.C area and was the inspiration to become an accredited executive coach.
  • Brad is from Chicago, but has called Atlanta home since 1997.


  • Hobbies

    Spending time with family and friends, reading, listening to music and attending live music, weight training, walking, going to galleries, and good wine

  • Favorite Food

    Salmon, steak (filet), salads, a great hamburger, vienna beef hot dog, yogurt with granola, bananas, other fruit, smoothies.

  • Band

    I love all kinds of music. My favorite bands are 70’s rock and bands, but if I had to chose two: Emerson, Lake and Palmer, The Allman Brothers. Jazz would be Pat Metheny Group

  • Movie

    Dr. Strangelove, 2001 A Space Odyssey, Early James Bond, Patton

  • Super Power:

    Resilience and glass is always half full

  • TV Show

    Jeopardy, anything written by Larry David

  • Book

    The Lord of the Rings Trilogy and The Hobbit, J.R.R.R. Tolkien and the History of the English Speaking Peoples, Winston Churchill

  • Quote

    “The highest reward for your toil Is not what you get for It, but what you become of it.”

Consultant Insights

  • My ideal client is someone that:

    Is open minded to discovering themselves and doing what is hard and uncomfortable by challenging all their beliefs and behaviors to becoming the best version of themselves.

  • The highlight of my career so far has been:

    Taking the entrepreneurial leap by starting my own Executive Coaching practice. Everyday is a gift to work with talented and motivated women and men.

  • My superpower as a coach is:

    Active listening and asking great questions. Not making judgments or assumptions and leaving my ego out of those coaching partnerships.

  • My philosophy on life is:

    It is all about the journey, not the destination!

  • I hope my legacy is one of:

    Service, humility and authenticity.